Joomla User Manual

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What is Search Engine Optimisation

Search Engine Optimisation is the process of improving a wide range of features on a web-based resource, with the intention of improving the position in which it ranks in search engines for specified keywords.

The process of optimising a website is multi-faceted, as there are many factors which affect where a page might rank in a search engine. Some of the areas which may be focused on could include:

  • Ensuring that the website is hosted on a server in the appropriate location
  • Ensuring that the website is responsive, and can deal with the traffic it receives
  • Improving the quality of the content within a website
  • Identifying core keywords relating to the website and ensuring the structure of the site reflects these keywords
  • Enabling Search Engine Friendly URLs to make the web address of pages 'human readable'
  • Ensuring that content has appropriate structure using Semantic HTML
  • Adding contextual Semantic Markup using Microdata

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