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Googles Alternatives

As Googles Universal Analytics comes to a close, what alternatives if any do you need?

Author: Philip Walton | Date: Tuesday, 20 September 2022

Review

This article is about the changes from the old Universal Analytics to the new Google Analytics 4, including brief discussions of:

  • Cookies and the General Data Protection Regulations.
  • Do you really need any analytics?
  • The difference between UA and GA4.
  • Alternatives to GA4 including Plausible, Fathom, Objective, Jentis, Matomo, Piwik Pro and Abralytics
    • Abralytics: brief list of features.